Social Media Marketing Trends for 2016

Which trends of SMM in 2016, deserve attention and which are not so important? In this article, we will enumerate the key trends of this year and will give a brief explanation for each of them. We need to know why these changes happen in order to have a proper level of readiness and to understand our audience in order to provide best SEO services in Dubai. So, these are the SMM-trends of 2016!

The Strengthening of the Position of Instant Updates

The trend of instant updates will continue its victorious march across the expanses of social networks. The time, when people were shooting a video to share with friends later, left forever. Publication in real time, here and now, fixation of events, which does not keep up with the event itself – that is the leitmotif of the middle of 2010-ies. At the forefront of this trend is, for example, Periscope, bought by Twitter in the spring of 2015.

Decrease in Tolerance of Users

Security, confidentiality, privacy – for advanced users these are not empty words. No matter how attractive the social network with their virtually limitless entertainment capabilities of the platform, those, who do not pay attention to security of information, risk to loose the loyalty of their audience. After an ordinary year, “distinguished” large-scale data breaches, concerns of users regarding their personal information, will attain a peak. For SMM in 2016 it will mean the rejection of some intrusive forms of advertising.

In general, observers increasingly note the clarity and even faultfinding of separate categories of users, the so-called generation Z. Advanced “Z people” will not catch low-quality content. They do not get lost in the flow of information and select only what they need, and they trust the experts’ opinion and reviews on products more than advertising. The increase in the number of such users will make SMM-specialists in the coming year to raise the bar of quality and originality of the content.

Video Advertising Goes to the Kings

According to experts, video advertising will be the next step in the evolution of search advertising from Google, which, we are reminding, began with simple links, and then expanded to other formats. Thus, SMM-trends 2016 definitely will focus on more “visualized” supply of the content.

Expansion of Mobile Gadgets

2015 year became history: then a mobile traffic outran a computer one. It happened due to two main factors: the availability of inexpensive smartphones and tablets and the spread coverage of wireless networks. No doubt, the use of mobile gadget is easy and nice, but what does 2016 year mean for SMM? Professionals of network marketing should keep in mind that the content will be viewable on certain devices and, therefore, it must be adapted.

The Mobile Apps Will Strengthen Their Positions

The mobile apps are becoming more popular and they are getting closer to the displacement of the mobile sites. It is naturally, because the apps do not concede functionally, and they are also more convenient and clear in use. Of course, the complete “extinction” of mobile sites will not be, however, in 2016, the trend promises to gain a foothold.

The Cost of the Advertising Will Increase

It seems that scepticism in relation of SMM disappeared finally: social media marketing has proved its effectiveness and return on investment in this sector acquires precise contours. SMM can be used in the interests of the most different types of businesses. It is expected that the understanding of this fact will lead to strengthening of competition for organic visibility and increase the value of advertising, so if you have not ordered professional services for promotion in social networks yet, you should do it as soon as possible.

So, we have listed the main trends of the domestic SMM, which, according to forecasts of experts, will be relevant in 2016. Instant updates will be more “instant”, the content is more visual, products can be purchased directly on the social network, the cost of advertising will increase and requirements will be more strict. Mobile gadgets and the mobile applications will replace cumbersome desktop computers and mobile sites.

Source: www.seotopdubai.com